Credits and Data
Type of projecte: Booth/Exhibition
Project: Yota Devices Pavilion
Location: Barcelona, Spain
Status: 1st prize competition, Built
Opening: 25/02/2013
Closing: 28/02/2013
Client: Yota Devices, Moscow
Built up area: 85 m2
Project: External Reference: Carmelo Zappulla, Nacho Toribio,
Collaborators: Katinka Szödényi
3d Mapping: Onion Lab
Led programming, installation: Mid
Production: Craft Art Labor, MedioDesign
Budget: 130.000 €

This year, at the Mobile World Congress (the world’s largest fair of mobile industry), visitors could see the Yota Devices Pavilion, where the Russian company Yota Devices presented YotaPhone – the first Android phone with a liquid crystal display (LCD) and a paper display (EPD). The company also presented its new LTE modems and routers.
The purpose of the booth is twofold: to exhibit these innovative products and also induce a deep sensory experience.
The Yota Pavilion Project aims to generate an artificial tech-scape which integrates several levels of design. This artificial landscape regulates the circulation of the visitors through a system of thin bars.
The whole project should be thought of as a permeable, interactive sculpture, which consists of arrays of thin tubes with hanging capsules containing devices. By exploring the sculpture, users will be able to walk around and explore the products presented by Yota.
During this experience the visitors will be hypnotised by synchronized lights, sounds and colours, which produce a closely enveloping atmosphere.