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Seat Cupra | 2018

Project: Seat Cupra.

Client: Seat Cupra.

Location: Barcelona, Spain.

Author: External Reference, Carmelo Zappulla. 

Team: Javier Alascio, Francesco Sacconi. 


Designed for housing the first Cupra building in Barcelona, the brand influenced the design of the project with inspiration from its colors, performance and the shape of the car. The building hosts an auditorium, showroom, and offices with an exhibition space on the ground floor extending and opening up to the outside. Here the building branches out and fades into the nearby forest. Below the building is a race track designed for testing cars and allows for these vehicles to pass beneath and through it, creating a structure that bridges the across the road below.

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