La Manso

Barcelona, 2023

Project: LaManso

Client: LaManso

Location: Barcelona

Author: External Reference; Carmelo Zappulla

Team:  Gianmarco Daniele, Camila Tahan.

Project Management: External Reference

Status: Built

Blending the floral elements of a modernist facade with contemporary design, Zappulla and his team created a reinterpretation that showcases the brand›s values – a fusion of craftsmanship, design, and technology. Inside the store, organic shapes dominate the space, transforming facade ornamentations into futuristic rosettes. These bas-reliefs, housing La Manso›s jewelry and accessories, are gently illuminated, creating an intimate atmosphere for customers to explore. A vintage-style showcase allows passersby to observe the items.
La Manso›s new AW23 collection departs from psychedelia, embracing monochromatic elegance and transparency. The goal is to transition into haute couture, with External Reference facilitating an emotional and immersive brand experience, bridging the gap between digital and physical shopping.
The space boasts parametric design and 3D printing for a contemporary backdrop with mirrored surfaces and an elegant beige color scheme, harmonizing with the brand›s organic DNA. The brand›s logo, creatively reinterpreted, adorns the storefront.