WE DESIGN WITH AN INNOVATIVE-ORIENTED MINDSET

OVER MANY YEARS, WE HAVE SHAPED OUR IDENTITY.

We turn prosaic affairs into memorable journeys with light, colour and sound.
COMBINING DIGITAL
WITH PHYSICAL

We help you deliver a new retail experience and design an interactive adventure for your customers. We believe that physical space is essential for engaging with consumers on an emotional level.

COMMUNICATING BRAND INDIVIDUALITY

We help brands communicate their values with spaces that fully reflect their culture, values and aspirations. With our help, brands are able to impress their customers and grant them memories of an amazing experience.

CREATING IMMERSIVE EXPERIENCES

With the use of digital installations, we turn a learning activity into a journey through the virtual dimension. We integrate cultural aspects into dynamic environments creating an interaction with the visitor in a user-centered way. We make your guests look back on their visit to your shop/restaurant/event for years to come.

PROVIDING ULTIMATE CUSTOMIZATION

While respecting classic Italian design, our exclusive vision and passion for modern technology propel us to the apex of customization. Every part of each project is unique. We use these techniques to design custom-made pieces. We tailor spaces to meet each of our clients’ need. Our approach – Artisanship 2.0 – gives us the upper hand in the ever increasingly competitive architecture industry.

OUR DESIGN
PROCESS
FEASIBILITY STUDY

Client’s goals
Project limitations
Assessment of options

CONCEPT DESIGN

Research & Analysis
Main idea
Unique elements
Cost estimation
3D visualizations

BASIC DESIGN

3D model
2D drawings

DESIGN DEVELOPMENT

Architectural drawings
Furniture & elements
BIM model
Audio & Visual design
Finishes

EXECUTION

Blueprints
Subcontractors
Computational output
Digital fabrication

CONSTRUCTION SUPERVISION

On-site supervision
Assembly control
Project launch

OUR TECHNOLOGIES
We use cutting-edge technologies in modern European labs to deliver highly customized bespoke projects. In this way, we develop novel concepts presenting people with original experiences.
WHO WE ARE

An International award-winning practice with more than 12 years of experience, our firm is active in design and research in the fields of architecture, experiential interior design, sensorial spaces, and urban interventions.

Our vision is to create emotional spaces that express your values and beliefs to customers.

“We integrate luxury and sustainability, digital and physical, art and technology, adapting these cultural aspects to the needs of our clients in order to shape spaces that reflect both our design philosophy and the client’s unique individuality.”

Carmelo Zappulla, PhD Architect and CEO of External Reference.

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Stefano Fontolan

Architect
Project Manager

Sebastian Amorelli

MAA Architect
Computational Designer

Amin Ziaiebigdeli

MAA Architect

Vianella Maestra

MArch Architect
Interior Designer

Alexey Martyntsov

Exclusive representative in Russia & CIS

Marina Cella

PhD Architect

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