We help you deliver a new retail experience and design an interactive adventure for your customers. We believe that physical space is essential for engaging with consumers on an emotional level.
We help brands communicate their values with spaces that fully reflect their culture, values and aspirations. With our help, brands are able to impress their customers and grant them memories of an amazing experience.
With the use of digital installations, we turn a learning activity into a journey through the virtual dimension. We integrate cultural aspects into dynamic environments creating an interaction with the visitor in a user-centered way. We make your guests look back on their visit to your shop/restaurant/event for years to come.
While respecting classic Italian design, our exclusive vision and passion for modern technology propel us to the apex of customization. Every part of each project is unique. We use these techniques to design custom-made pieces. We tailor spaces to meet each of our clients’ need. Our approach – Artisanship 2.0 – gives us the upper hand in the ever increasingly competitive architecture industry.
Assessment of options
Research & Analysis
Furniture & elements
Audio & Visual design
External Reference attracts international talents from the top European design schools. Our multidisciplinary and international team is based in Barcelona, Madrid, and Moscow. We are 30 professionals from over 15 countries and counting.
Our vision is to create emotional spaces that express your values and beliefs to customers.
“We integrate luxury and sustainability, digital and physical, art and technology, adapting these cultural aspects to the needs of our clients in order to shape spaces that reflect both our design philosophy and the client’s unique individuality.”
Carmelo Zappulla, PhD Architect and CEO of External Reference.