
Carmelo Zappulla talks to AD about ethics, aesthetics, and technology in architecture
In an interview with AD Spain, Carmelo Zappulla, founder of External Reference, reflects on how to reconcile spectacle and environmental responsibility in contemporary architecture. For Zappulla, technology should not distance a project from nature but serve as a way back to it, a principle the studio applies both to materials and to the full experience of a space. This outlook is backed by an in-house research department that develops tools linked to artificial intelligence and spatial analysis, with particular attention to neuroarchitecture as a science applied to perception.
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