London, 2019

Project: Presentedby x Crep Protect II.

Client: Presentedby.

Location: London, United Kingdom.

Author: External Reference; Carmelo Zappulla. 

Team: Stefano Fontolan, Sebastian Amorelli, Vianella Maestra, Ilaria Rampazzo, Guglielmo Messina. 

After making the first store in Percy Street in conjunction with CREP PROTECT our clients of Presented By request us the second one, a store more focused on the sale of clothes. Reusing the same concept, we adapt it to this new space with a vaulted system where we integrate high technology and crafts, hybridizing with the London Underground. The floor is a monochromatic element that provides neutrality to the space while the blocks of wood cover the entire space from the walls to the ceiling, generating a gradient of light with a striking effect inward forming different situations within the same space.
We take advantage of the existing staircase as an exhibition element and when we reach the floor below, we find a more commercial space that focuses on the original products line of the brand, unlike the street level floor performing as a concept store. Upon reaching this floor we find a central element that acts as a counterpoint to the entrance staircase where we expose accessories, while on the sides we find exposure elements formed by metal tubes. In the background we find the counter.