Project: Spanish Pavilion Exhibition.
Client: Expo Dubai 2020.
Location: Dubai, UAE.
Author: Carmelo Zappulla, External Reference.
Team: Carmelo Zappulla, Stefano Fontolan, Sebastian Amorelli, Vianella Maestra, Amin Bigdeli, Iustinian Nanu, Ivan Marchuk.
Contractor: External Reference.
In the first space, the visitor will be able to discover the links that our country has had for centuries with the Arab world. With “Chess, a legacy for the future” as the backbone, it is discovered how this millenary game is received in Spain and expands to the rest of the world. Intelligence and strategy as a link between countries, materialized in a chess board with pieces large-scale physicals and a table set with digital chess so visitors can stop and play a game.
The tour will end with the section “Exploring the intelligence”, a reflection on the nature of the human mind and how it works, pioneered by Ramón y Cajal, Nobel Prize winner in 1906. It will include two circular screens with graphic content and a 3D animation augmented reality available through the application that will allow visitors to explore Cajal’s drawings in three dimensions.
The forest, built with organic and recycled materials, includes interactive floors to enhance the immersive experience and is organized into three conceptual areas: preservation of biodiversity, balanced use of resources and collective intelligence.
The first section is a compliment to the privileged biodiversity of Spain. In “Oceans and Seas” scenography is combined with laser effects, caustic projections on the walls and audiovisuals with data on the conservation of coasts and seas, combining some of the most spectacular landscapes of the Spanish coasts.
In the “Microalgae against climate change” area, dedicated to these organisms whose abundance is one of the greatest hopes for combating climate change, glass incubators are installed where microalgae are cultivated, holograms that will simulate floating microalgae and informative audiovisuals about their properties
“Forests for Future Generations” is one of the scenic and interactive summits of the tour. The viewer is immersed in a photographic montage that triples in size to later discover a recreation of one of the most impressive Spanish forests. In addition, the 3D printed trees are made of a material that absorbs CO2. These experiences are accompanied by audiovisuals, pieces about birds of prey and an element of protected animals, with which users can photograph themselves using the pavilion app.
The next section, entitled “Sustainable food”, is devoted to the initiatives of Spain as a leader to change consumption habits and agricultural production: a space dedicated to discovering the control of crops with software, the biological control of pests, the production of cultivated meat, projects that reduce waste and the Mediterranean diet, considered the healthiest in the world.
In “Renewable Energies and Waters” we observe the transformations of the Spanish energy industry thanks to several models of sustainable projects with management, production and installation of renewable energies.
Next, the tour reaches the “Smart Territories” section, which highlights Spain as a pioneer country in IoT, connectivity and networks and, right after, it reaches the interactive heart of the exhibition and its most ambitious installation: the “Tree of Balance ”. Erected as a collective intelligence thermometer, asking visitors questions about their habits and customs. Depending on your answers, the tree will turn green and leafy if they are sustainable, or it will lose its foliage and dry out if it is not.
Finally, the “Accelerators of the future” sector is dedicated to emerging companies developing sustainable projects in Spain. His mention is accompanied by one of the most spectacular pieces of the route: a full-scale prototype related to the transport sector.
After having explored the global intersections that reconcile intelligence and sustainability, the visitor returns to the upper gallery through an exit ramp where “Spain, a country to live” will be celebrated
The sum of all these interactions helps to immerse the viewer in the sustainable experience and awareness of the pavilion in a playful and creative way.