This project involves the transformation of a former theater space into a vibrant office that embodies the youthful, fresh, modern, and bold values of the VICIO brand. Led by Carmelo Zappulla and External Reference, the renovation aims to create a fun and collaborative work environment, focusing on creativity and serendipity.

The entrance, inspired by VICIO›s iconic restaurants, welcomes visitors, immersing them in the brand experience. To the right is a cafe area with a warm and inviting atmosphere. Moving further in, you›ll find the dynamic Playground, the heart of the project, designed for collaboration and creativity, with sliding elements and a DJ station.

The project revolves around this central space, with various work areas on elevated floors. Employees become the «actors» in this innovative office, and movement between floors is orchestrated by a central conductor. The former theater statues have been reimagined to maintain the flow of creativity.

On the other side of the Playground are meeting rooms, management offices, and an administrative area. Former side balconies now serve as connecting corridors, facilitating easy movement between work areas and the Playground.

Materials have been carefully selected to strike a balance between funky and formal, with a predominantly white color scheme complemented by iconic VICIO red accents, neon elements, and graphics. This creates a dynamic and playful brand experience for all who enter.

Contemporary urban culture is one of the most defining aspects Vicio’s brand DNA and this is what inspires our first design concept. The interior is defined by an array of window display’s those showcase elements of Vicio’s identity and journey so far. A continuous digital billboard, dynamic lighting, sound and art come together to create an immersive dine-in experience. The extension of the city context materializes in the lower level as part of an underground metro station featuring metal infrastructure and neon signage.