Barcelona, 2014

Project: Yota Devices Pavilion.

Client: Yota Devices.

Location: Barcelona, Spain.

Author: External Reference, Carmelo Zappulla, Nacho Toribio. 

Team: Carlos Bausa, Luca Brucculeri.

Collaborators: MID, Craft Art Labor, Medio Design, Fab Lab, Chu Uroz.

Music: Stefano Vendramin.

Photography: Adrià Goula.

Awards: Winner | Island Exhibit by EDGE Award, Magazine’s 29th Annual Exhibit Design Awards Competition.

The main goal of the booth is to induce a deep sensory experience through light, music, and projections. Above the pavilion, a topographic ceiling generates an attractive, evocative call, punctuated by a deep musical rhythm. Below, an eroded technological landscape dialogues with the ceiling. Inside it is made of a series of ribbons and it is smooth, clear, and sensual. It embodies all the needs of the Pavilion through simple ribbons deformations: size increase for encapsulating the devices or size reduction for integrating the projection areas. Moreover, this landscape covers functional areas such as technical rooms and two meeting rooms. Outside it is the result of erosion. A dark dotted surface whose pattern allows one to perceive the mesmerizing light effects of the inside. All in all, the whole project should be thought of as a welcoming plaza where the visitors can appreciate a sensorial experience and discover the new products showcased by Yota Devices.