Pure Plants, Barcelona | 2022
PURE PLANTS Barcelona, 2022 Project: Pure Plants. Location: Barcelona, Spain. Author: External Reference; Carmelo Zappulla. Team: Sebastian Amorelli, Elena Mitrofanova, Anton Koshelev. Collaborators: LAMÁQUINA by Noumena. Photography: External Reference. Pure Plants is a family of 3D-printed plants using PURE.TECH is the result of research carried out by our External Reference, in the field of experimental design and […]
Lightscape, Barcelona | 2022
LIGHTSCAPE Barcelona, 2022 Location: Barcelona, Spain. Author: External Reference; Carmelo Zappulla. “Light Scape” exemplifies a transformative design endeavor that translates Barcelona’s city sounds into visual radiance. The intricate piece operates at the intersection of frequency representation, converting sound into light and imbuing it with local craftsmanship. Every line in the artwork represents a frequency, meticulously extracted from […]
Presentedby x Riyadh, Saudi Arabia | 2022
PRESENTEDBY X RIYADH Riyadh, 2022 Project: Presentedby x Riyadh. Client: Presentedby in partnership with Silkway Company part of Al Hokair Group. Location: Riyadh, Kingdom of Saudi Arabia. Author: External Reference; Carmelo Zappulla. Team: Sebastian Amorelli, Forum Shah, Ivan Marchuk, Irina Shaklova, Jihad Al Ojaili. Project Management: External Reference. General Contractor: Nourseen Alsharq. Collaborators: Noumena, Oxido Taller, Lloc audiovisuals, OnionLab. […]
Ducati, Worldwide | 2022
Ducati Worldwide, 2022 Project: Ducati Client: Ducati Location: Worldwide Author: External Reference; Carmelo Zappulla Team: Francesco Sacconi, Giulio Montefoschi, Gianmarco Daniele. Project Management: External Reference Status: Concept BACK TO PROJECTS
THE PENTHOUSE BY WOW, Madrid | 2022
THE PENTHOUSE BY WOW Madrid, 2022 Project: Wow Restaurant. Client: Dimas Gimeno. Location: Madrid, Spain. Author: External Reference Team: Francesco Sacconi, Gianmarco Daniele, Vianella Maestra, Silvia Signorello, Regina García, Raissa Pertierra Project Management: External Reference. Situated in the penthouse of the historic Gran Via 18 building in Madrid, the WOW Restaurant is an enchanting culinary destination steeped […]
WOW Concept, Madrid | 2022
WOW CONCEPT Madrid, 2022 Project: WOW Concept. Client: WOW Concept. Location: Madrid, Spain. Author: Carmelo Zappulla; External Reference. Team: Stefano Fontolan, Ilaria Rampazzo, Sebastián Amorelli, Vianella Maestra, Amin Bigdeli, Forum Shah, Ivan Marchuk, Francesco Sacconi, Gianmarco Daniele, Iacopo Neri. Construction Management: Empty. Collaborators: OnionLab, Edgar Dominguez. Photography: Imagen Subliminal. Awards: Shortlisted | Retail Category, World Festival of Interior […]
MENASA Installation | 2021
MENASA, EMIRATI DESIGN PLATFORM – EXPO 2020 DUBAI Dubai, 2021 Project: MENASA Installation Client: Expo 2020 Dubai. Location: Dubai, United Arab Emirates. Author: Carmelo Zappulla; External Reference. Team: Vianella Maestra, Ivan Marchuk. Video: Courtesy from MENASA Emirati Design Platform – Expo 2020 Dubai. Photography: Moez Ashor, Nurai Gali. BACK TO PROJECTS
Casa Moritz | 2021
CASA MORITZ Barcelona, 2021 Client: Casa Moritz. Location: Rambla de Catalunya, Barcelona, Spain. Author: External Reference, Carmelo Zappulla, and Chu Uroz. Team: Francesco Sacconi, Silvia Signorello. Project Management: External Reference. Collaborators: Oxido Studio, Barcelona Glass Studio, Edgar Dominguez. Photography: Adrià Goula. Casa Moritz comes as the second collaboration of External Reference with the beer brand and the […]
Bershka Custom House x Lollapalooza Festival, Paris | 2022
BERSHKA CUSTOM HOUSE X LOLLAPALOOZA FESTIVAL Paris, 2022 Project: Bershka x Lollapalooza Festival. Client: Bershka. Location: Paris, France. Author: External Reference; Carmelo Zappulla. Team: Sebastian Amorelli, Vianella Maestra, Silvia Signorello. Project Management: External Reference. Collaborators: Oxido Taller, Bershka. Photography: Bershka. External Reference collaborated with Bershka to design the Bershka Custom House at Lollapalooza music festival in Paris. The […]
Presentedby x Doha, Qatar | 2021
PRESENTEDBY X DOHA DESIGN DISTRICT Doha, 2021 Project: Presentedby x Doha Design District. Client: Presentedby. Location: Doha, Qatar. Author: External Reference; Carmelo Zappulla. Team: Iacopo Neri, Forum Shah, Marina Cella. Project Management: External Reference. Collaborators: Oxido Taller, Lloc audiovisuals, OnionLab Photography: 2G Awards: Shortlisted, Finalist | Retail Category, The Plan Award 2022. [Ongoing] Shortlisted | Retail Category, World Festival of Interiors […]