Presentedby x Crep Protect II

After making the first store in Percy Street in conjunction with CREP PROTECT our clients of Presented By request us the second one, a store more focused on the sale of clothes. Reusing the same concept, we adapt it to this new space with a vaulted system where we integrate high technology and crafts, hybridizing with the London Underground. The floor is a monochromatic element that provides neutrality to the space while the blocks of wood cover the entire space from the walls to the ceiling, generating a gradient of light with a striking effect inward forming different situations within the same space.

We take advantage of the existing staircase as an exhibition element and when we reach the floor below, we find a more commercial space that focuses on the original products line of the brand, unlike the street level floor performing as a concept store. Upon reaching this floor we find a central element that acts as a counterpoint to the entrance staircase where we expose accessories, while on the sides we find exposure elements formed by metal tubes. In the background we find the counter.