Saudi Arabian Grandprix

Our innovative project for the F1 Grand Prix in Jeddah features four unique villages: Main Village, Central Village, Sports Village, and Art Promenade, embodying the SAGP motto «Overtake the Future.»

Each village offers a distinct design and personality, blending seamlessly into an immersive and futuristic experience.

Visitors can enjoy diverse indoor and outdoor entertainment, from luxurious lounges and expansive food courts to vibrant shopping areas and thematic activations. Exhibition zones showcase cutting-edge displays, while giant inflatable sculptures scattered across the site add artistic charm, storytelling, and visual landmarks.

This festival landscape invites exploration, offering something for everyone, from relaxation to dynamic engagement. The Jeddah F1 Grand Prix project goes beyond a traditional event, creating a visionary and inspiring experience that celebrates innovation, art, and entertainment.