THE PENTHOUSE BY WOW, Madrid | 2022
THE PENTHOUSE BY WOW Madrid, 2022 Project: Wow Restaurant. Client: Dimas Gimeno. Location: Madrid, Spain. Author: External Reference Team: Francesco Sacconi, Gianmarco Daniele, Vianella Maestra, Silvia Signorello, Regina García, Raissa Pertierra Project Management: External Reference. Situated in the penthouse of the historic Gran Via 18 building in Madrid, the WOW Restaurant is an enchanting culinary destination steeped […]
WOW Concept, Madrid | 2022
WOW CONCEPT Madrid, 2022 Project: WOW Concept. Client: WOW Concept. Location: Madrid, Spain. Author: Carmelo Zappulla; External Reference. Team: Stefano Fontolan, Ilaria Rampazzo, Sebastián Amorelli, Vianella Maestra, Amin Bigdeli, Forum Shah, Ivan Marchuk, Francesco Sacconi, Gianmarco Daniele, Iacopo Neri. Construction Management: Empty. Collaborators: OnionLab, Edgar Dominguez. Photography: Imagen Subliminal. Awards: Shortlisted | Retail Category, World Festival of Interior […]
MENASA Installation | 2021
MENASA, EMIRATI DESIGN PLATFORM – EXPO 2020 DUBAI Dubai, 2021 Project: MENASA Installation Client: Expo 2020 Dubai. Location: Dubai, United Arab Emirates. Author: Carmelo Zappulla; External Reference. Team: Vianella Maestra, Ivan Marchuk. Video: Courtesy from MENASA Emirati Design Platform – Expo 2020 Dubai. Photography: Moez Ashor, Nurai Gali. BACK TO PROJECTS
Casa Moritz | 2021
CASA MORITZ Barcelona, 2021 Client: Casa Moritz. Location: Rambla de Catalunya, Barcelona, Spain. Author: External Reference, Carmelo Zappulla, and Chu Uroz. Team: Francesco Sacconi, Silvia Signorello. Project Management: External Reference. Collaborators: Oxido Studio, Barcelona Glass Studio, Edgar Dominguez. Photography: Adrià Goula. Casa Moritz comes as the second collaboration of External Reference with the beer brand and the […]
Bershka Custom House x Lollapalooza Festival, Paris | 2022
BERSHKA CUSTOM HOUSE X LOLLAPALOOZA FESTIVAL Paris, 2022 Project: Bershka x Lollapalooza Festival. Client: Bershka. Location: Paris, France. Author: External Reference; Carmelo Zappulla. Team: Sebastian Amorelli, Vianella Maestra, Silvia Signorello. Project Management: External Reference. Collaborators: Oxido Taller, Bershka. Photography: Bershka. External Reference collaborated with Bershka to design the Bershka Custom House at Lollapalooza music festival in Paris. The […]
Presentedby x Doha, Qatar | 2021
PRESENTEDBY X DOHA DESIGN DISTRICT Doha, 2021 Project: Presentedby x Doha Design District. Client: Presentedby. Location: Doha, Qatar. Author: External Reference; Carmelo Zappulla. Team: Iacopo Neri, Forum Shah, Marina Cella. Project Management: External Reference. Collaborators: Oxido Taller, Lloc audiovisuals, OnionLab Photography: 2G Awards: Shortlisted, Finalist | Retail Category, The Plan Award 2022. [Ongoing] Shortlisted | Retail Category, World Festival of Interiors […]
Crep Protect x Level Shoes, Dubai 2021
CREP PROTECT x LEVEL SHOES Dubai, 2021 Project: Crep Protect x Level Shoes. Client: Crep Protect. Location: Dubai, UAE. Author: External Reference, Carmelo Zappulla. Team: Sebastian Amorelli, Ilaria Rampazzo, Ivan Marchuk. Collaborators: Oxido Taller. The futuristic store design welcomes customers into a distinctive three-dimensional structure, hosting a range of exclusive activations available to Sneakerheads in Dubai. The brands’ pioneering […]
VA de Cuina, Barcelona 2021
VA DE CUINA Barcelona, 2020 Project: VA de Cuina Client: Jordi Vila Location: Barcelona, Spain. Author: External Reference; Carmelo Zappulla. Team: Vianella Maestra. Project Manager: External Reference. Collaborator: Oxido Taller. Va de Cuina is a gastronomic concept store and a retail boutique dedicated to traditional, homemade and local foods of Catalonia. […]
Presentedby x Level Shoes, Dubai | 2021
PRESENTED BY x LEVEL SHOES Dubai, 2020 Project: Presentedby x Level Shoes. Client: Presentedby. Location: Dubai, United Arab Emirates. Author: External Reference; Carmelo Zappulla. Team: Sebastian Amorelli, Ilaria Rampazzo, Stefano Fontolan. Collaborators: Noumena, OnionLab, Oxido Taller, Lloc Audiovisuales, ERCO. Awards: Winner | Interior Design – Retail/Shops, BLT Design Awards 2021. Honorable Mention | Interior Design/Retail, Architecture Masterprize 2021. The new […]
Presentedby x Le Bon Marche, France | 2020
PRESENTEDBY x LA BON MARCHE Paris, 2020 Project: Presentedby x Le Bon Marche. Client: Presentedby. Location: Paris, France. Author: External Reference; Carmelo Zappulla. Team: Sebastian Amorelli, Ilaria Rampazzo, Iacopo Neri. Collaborator: Oxido Taller. For the design of Presentedby at Le Bon Marché, External Reference has drawn inspiration from the enthralling aesthetics of the Art Déco building where it is […]